Store Feature: Under the Carolina Moon

Store Feature: Under the Carolina Moon

In 2006, Angel Rice began selling screen-printed t-shirts out of the trunk of her car to help pay for her child's adoption from China. Three adoptions and 14 years later, Under the Carolina Moon is now an established southern gift boutique in Easley, South Carolina. Today, they not only offer shirts with southern sayings and hand-drawn illustrations, but also an impressive array of darling giftables. Angel shares with us the inspiring story of her boutique, their summer trend forecast, as well as Easley's most popular Big O® Key Ring colors.

When was your store founded? What inspired you to establish your store?

We have 6 children, 3 of whom we adopted from China. When we started the adoption process, I decided to take advantage of my husband’s screen printing business by creating a shirt to raise money so we could adopt. It all started with one design and one dream. I sold the shirts out of the trunk of my car to banks, schools, etc. This slowly evolved into a small store, then a shirt brand, which we now wholesale to retailers across the U.S. Through our shirt brand, Southernology®, we decided to give back a portion of sales to help supply meals to children in need. The store grew, the brand grew, and God has used us in more ways than we could have ever dreamed of. We are simply a vessel and feel very blessed.

What trends are you seeing for spring?

We are blessed to have such a broad demographic that gravitates towards a variety of things. Styles inspired by the 70s and 80s are currently making a huge comeback. This summer, we’re predicting demand for straw hats, animal prints, neon colors, rainbow designs, and any products that promotes being kind.


Which Oventure product is the most popular with your clientele?

Confetti Big O Key Rings are the most popular Oventure product with our clientele. Since we are in Clemson Tiger territory, we also sell a lot of orange and purple Big O Key Rings in both silicone and leather. ID Cases sell well, too, and we have recently started to see an increase in Silicone Pouch purchases.

Tell us about your Oventure experience from a wholesale perspective!

Big O Key Rings are one of the easiest products to sell in my store. The product never wears out, and customers continue coming back to buy gifts for others, and new colors for themselves. But other than the product, I feel like the Oventure team truly cares about making my business as successful as possible. I can call anytime and talk directly to someone on the team to help with anything I may need. They always listen to my specific needs for my store and customer. I love that they are consistently coming out with new styles, they stay in stock, and they ship fast!


What is your favorite thing about Easley, SC?

We love the small-town feel of Easley, our loyal customer base, and the ability to develop close relationships with the other local stores around us. Our customers drive in from all over and we’re so happy that they get to glimpse some of the greatness of Easley while they’re here.


What words of wisdom do you live by?

I always say that you can’t out-give God. He is always going to bless our work and our commitment to helping others. We should always treat others how we want to be treated, and when you do the right thing, everything else will work out.

Under the Carolina Moon

5424 Calhoun Memorial Highway

Easley, SC 29640



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