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Store Feature: Under the Carolina Moon

In 2006, Angel Rice began selling screen-printed t-shirts out of the trunk of her car to help pay for her child's adoption from China. Three adoptions and 14 years later, Under the Carolina Moon is now an established southern gift boutique in Easley, South Carolina. Today, they not only offer shirts with southern sayings and hand-drawn illustrations, but also an impressive array of darling giftables. Angel shares with us the inspiring story of her boutique, their summer trend forecast, as well as Easley's most popular Big O Key Ring colors.

When was your store founded? What inspired you to establish your store?

We have 6 children, 3 of whom we adopted from China. When we started the adoption process, I decided to take advantage of my husband’s screen printing business by creating a shirt to raise money so we could adopt. It all started with one design and one dream. I sold the shirts out of the trunk of my car to banks, schools, etc. This slowly evolved into a small store, then a shirt brand, which we now wholesale to retailers across the U.S. Through our shirt brand, Southernology®, we decided to give back a portion of sales to help supply meals to children in need. The store grew, the brand grew, and God has used us in more ways than we could have ever dreamed of. We are simply a vessel and feel very blessed.


What trends are you seeing for summer?

We are blessed to have such a broad demographic that gravitates towards a variety of things. Styles inspired by the 70s and 80s are currently making a huge comeback. This summer, we’re predicting demand for straw hats, animal prints, neon colors, rainbow designs, and any products that promotes being kind.


Which Oventure product is the most popular with your clientele?

Confetti Big O Key Rings are the most popular Oventure product with our clientele. Since we are in Clemson Tiger territory, we also sell a lot of orange and purple Big O Key Rings in both silicone and leather. ID Cases sell well, too, and we have recently started to see an increase in Silicone Pouch purchases.

 

What is your favorite thing about Easley, SC?

We love the small-town feel of Easley, our loyal customer base, and the ability to develop close relationships with the other local stores around us. Our customers drive in from all over and we’re so happy that they get to glimpse some of the greatness of Easley while they’re here.

 

How can customers shop at Under the Carolina Moon during Coronavirus-related closures?

We are continuing to sell online with curbside pickup for locals, or free shipping for orders over a certain amount. We also just introduced comment sold to our customers and they have really embraced it. We are really just trying to think outside of the box and continue to serve our customers to the best of our ability during these uncertain times.

What words of wisdom do you live by?

I always say that you can’t out-give God. He is always going to bless our work and our commitment to helping others. We should always treat others how we want to be treated, and when you do the right thing, everything else will work out.

Under the Carolina Moon

5424 Calhoun Memorial Highway

Easley, SC 29640

864-220-0000

 

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