Store Feature: Eagle Eye Outfitters

Store Feature: Eagle Eye Outfitters

Located in the heart of southeastern Alabama, Eagle Eye Outfitters is the place to go to find your gear for the great outdoors. Known for a staff of nature enthusiasts and a wide range of recreational clothing, accessories and equipment, Eagle Eye Outfitters is more than a retailer, it’s a place to find inspiration. Today, our friends at Eagle Eye Outfitters share their founding story, the summer trends on their radar, and more.

When was Eagle Eye Outfitters founded? What inspired you to establish your store?

Eagle Eye Outfitters was founded in 1999 as a small family clothing store with a few outdoor-specific apparel lines. We quickly found an exclusive niche in Dothan in the outdoor industry. After listening to customer feedback, we began to pursue the major outdoor brands that no other store in our area had carried before. Over the years, we have morphed into a one-stop-shop for all things outdoor and Southern. 

What is your favorite thing about Dothan, AL?

The People! At Eagle Eye Outfitters, we believe the work we do changes people’s lives whether that is an employee or guest. People are the heart of any town or organization - including our own.

What trends are you seeing for summer?

Animal print is trending heavy for spring and summer. It seems that it’s almost considered a neutral now. Different variations of pastel tie-dye and mineral wash are very prominent as well. We’ve seen the most success in simple, more muted color ways. Any ‘80s-inspired graphics on tees, men’s swim trunks and short-sleeve woven shirts have also been popular recently. 

Which Oventure product is most popular with your clientele? If Big O Key Rings are popular, which color or style do you have the most success with?

Our customers love Silicone Big O Key Rings of any color. Rose Gold Confetti is our #1 and Gold Rush Confetti is a close #2. In the leather options, customers gravitate towards the solid colors and animal prints.

What words of wisdom do you live by?

See a need, meet a need. Success is only defined by whether or not we seize the opportunity to make an impact in the life of the person that is right in front of us.


Eagle Eye Outfitters

3535 Ross Clark Circle

Dothan, AL 36303


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