After almost a year of concepts, designs, edits and testing, we’re O sO excited to announce that the Big O Bracelet is finally HERE! O yeah! Not only is this Bracelet what accessory dreams are made of (in style and in function), but most importantly, we know that that The Big O Bracelet will be a majOr game changer and life-simplifier for all of our Ogirls. If you’re adding just one new accessory to your handsfree wardrobe this spring, we'll tell you friends... this is IT!
Let's go back to the beginning, shall we? When we got started with the design process, we knew we wanted the same handsfree functionality as the Original Big O Key Ring, but with a dressier more jewelry-inspired look. We toyed around with the idea of a bangle bracelet, with the phone attachment and split ring already soldered on, but it wasn’t as versatile as our other designs... so back to the drawing board we went. Next, the pearl end caps entered the chat, because what's more classic and fabulous than pearls? After a few variations, we figured out that the pearls had to be big enough so that a split ring wouldn’t slide over them, but they also had to be able to screw on and off so all of your daily essentials - a phone, wallet, key - could be easily, but securely, removed. And then, our final version, The Big O Bracelet was born. Like most great, life-changing designs, the end result was even more fabulous and functional than our first ideas.
When we gave our stores a little sneak preview of the Big O Bracelet at market earlier this year, we were sO excited to hear that they loved this new design not only for its handsfree simplicity, but because it was a fresh, new accessory option for weddings, date nights and other dressier events. Finally! A chic sOlution for carrying your phone to snap pics of the bride and groom, or keep an ear out for the babysitter. Like an O Ring, it’s an all-in-one solution for all of your essentials, but with a beautiful aesthetic that rivals a designer bangle.
The Big O Bracelet comes with her own accessories! When you purchase a Big O Bracelet, you're also getting a Hook Me Up Phone Connector for your phone case and a split ring for your keys. If you want to take one, or both, of these connectors off, all you have to do is unscrew a pearl cap, slide the connector off, and re-screw the cap. Easy as that! The only difficult part about the Big O Bracelet? Choosing a style! Are you leaning towards gold with pearls, silver with pearls or a mixed metal silver and gold?
We can't wait for you to try our newest handsfree innOvation! It was a labor of lOve, and we couldn't be more proud to share it with you!
xOxO Janie and Caroline