Alisha Haridasani Gupta from the New York Times recently highlighted a phenomenon we've been solving for over a decade: the “claw grip.” It's the everyday act of juggling keys, phones, lip balm, wallets, sunglasses, and water bottles in one hand - because pockets are too small and bags are heavy.
It’s funny. It’s relatable. But it’s also very real.
The claw grip isn’t just a viral moment—it’s a symbol of the invisible load women carry, both physically and mentally. And it’s exactly why we created Oventure.
We designed the Original Big O® Key Ring to give women an extra hand. What began as a solution for digging through a purse for keys has evolved into a complete hands-free system trusted by over one million women.
So while the claw grip might be having a viral moment, we’ve been here all along—offering a simpler, smarter way to carry what matters most.
“The New York Times just called holding things a superpower—and we couldn’t agree more. At Oventure, we’ve always believed that staying hands-free isn’t just convenient—it’s empowering. Our Big O® Key Ring was created with that exact purpose in mind, and we’re proud to still be leading the charge.”
Oventure’s hands-free system is designed to adapt to your life. Start with the Big O® Key Ring, then customize it to fit your needs:
- Clip on a Phone Connector to carry your smartphone on your wrist
- Add a Mini Envelope or Pouch to hold cards, cash, lip balm, or sanitizer
- Attach a wallet or ID case for errands, carpool, or travel
- Personalize it with a charm that speaks to your style or story
Whether you’re carrying five things or fifteen, this system turns the daily juggle into something intentional and even stylish.
The claw grip may have gone viral online, but it represents something deeper. It speaks to the emotional and mental weight women manage every day. The to-do lists, the reminders, the multitasking. Sometimes holding everything in your hands is just a reflection of holding everything together.
We’re not here to judge the grip. We’re here to offer a better option.
Ready to give your hands a break? Start here:
At Oventure, we believe your hands should be free for what matters whether that’s wrangling toddlers, carrying coffee, or simply catching your breath.
Over one million women have already made the switch to simpler, lighter, hands-free living. We hope you join us! xOxO